Marketing Committee Meeting Minutes – 05.06.2016

Marketing Committee Meeting Minutes – 05.06.2016

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Marketing Committee Meeting
Art Beat on Main Street
330 Main Street, Vista, CA 92084



Friday, May 6, 2016, 11:00 am – 12:30 pm

Attendance: Carolyn Grant, Brigid Parsons, Margaret Chiaro, Lori Escalera, Daniel Foster

Daniel Foster updated the committee on the Community Enhancement grant requesting $5,000 to NCAN for a public website for promotion of North County arts community – decision due in June/July.

Brigid Parsons overviewed the NCAN “internal” website that Kait Matthews and she developed and launched in January. The committee discussed the goals and needs for this website – primarily focused on providing the NCAN network of participants and interested parties a central website for sharing and updating on NCAN committees, agendas/minutes, projects, meetings, research, and events. It is also designed to serve the public in learning more about NCAN. It was discussed as to how to generate participation and engagement with the new NCAN website and promote it aggressively with our participants and at the upcoming quarterly event on May 11.

The public website to be developed over the next year is an important NCAN project to provide a strong one-stop website to promote the arts community of North County – and somewhat secondarily the larger regional arts community. The committee discussed the Snorkl/Artsopolis opportunity that Drew Cady has developed over the last three years vs. an alternative website development/design approach.

The NCAN Cultural Asset Mapping Project was discussed and its goals. The NCAN Steering Comm. recommended that the NCAN Marketing Committee oversee the overall mapping project – and the work of each specific NCAN committee in dividing out the various targeted constituencies and groups for mapping.

The key stakeholders/constituencies to be targeted for mapping are:

  1. All arts & culture organizations, groups, and businesses in North County San Diego, with access/linkage to the broader region, too.
  2. Significant visual, performing, literary, and musical talent in North County
  3. Current and potential arts funders, supporters, and resources for North County.
  4. Current and potential civic, community, and business leaders for collaborative and leveraged impact with the arts & culture community.

Daniel Foster stated that he will travel to San Bernardino on May 19 to meet with the head of Arts Connection (arts council for San Bernardino County) to learn about their cultural asset mapping efforts in process over the past 6 months. He has also reached out to the head of the CSUSM Business School to pursue a student-led mapping project with NCAN.

Brigid Parsons, Carolyn Grant, and Daniel Foster agreed to work on the basic purpose/plan for the mapping project — hopeful that committed leaders/co-chairs will be identified to lead the effort over the next year. None have been identified yet to lead the overall NCAN mapping effort. Naomi Nussbaum has agreed to oversee the mapping efforts as related to the NCAN Civic Arts Committee.

There were discussions about joint marketing and sharing of printed literature within the NCAN network. Lori Escalera suggested that a well-designed standard NCAN rackcard could be printed that directed viewers to NCAN’s public website for details on events, calendar, opportunities, and organizations/talent, etc.

The Next NCAN Marketing Committee meeting will be on Monday, June 2, 2016 at 11 a.m. at Art Beat on Main Street.