Arts Marketing/Audience Development Committee Meeting Agenda – 12.04.2015

Arts Marketing/Audience Development Committee Meeting Agenda – 12.04.2015

Spread the love

Arts Marketing/Audience Development Committee Meeting
Artbeat on Main Street
330 Main Street, Vista, CA 92084



Friday, December 4, 2015, 1:00–2:30 pm

Host: Margaret Chiaro

  1. Brief overview of NCAN and the Arts Marketing/Audience Development Committee (NCAN Vision/Mission/Areas of Priority)
  2. Review of Arts Marketing/Audience Development Committee Considerations/Priorities

    • Website/Social Media Development (i.e., internal/external communications and promotions of arts sector, master calendar, job opportunities, reciprocal benefits)
    • Public/Media Relations Campaigns
    • Advocacy for the Arts Campaigns
    • Research, Data, and PR for marketing
    • Arts & Business Partnerships (i.e. reciprocal audience/customer discount program , corporate/employee benefits, craft brewing industry cluster partnership)
    • Goals of SD North Economic Dev. Council Partnership
    • Cultural Tourism Development
    • Joint marketing and literature distribution; shared expenses on printing, distribution, cross-promotions.
  3. Meeting Goal: Discuss and choose several key prioritized projects for committee/NCAN to develop in 2016 and beyond.

    • Consideration of committee leadership/volunteer capacity & commitments, committee minutes/reporting, advocacy message, collaborative & leveraged approaches, education outreach component(s),  mentoring/intern support, funding opportunities/budget requirements, audience development, media relations/marketing, coordination with other NCAN and SD arts committees/groups.
  4. Mapping, recruitment, and engagement of NCAN/Committee members.
  5. Research/Identification and distribution of Key Data/Research/Best Practices/Case Statements.
  6. Scheduling next Committee meeting (time, date and location).
  7. Next NCAN Quarterly event on Thursday, January 21, 2016, 5:00 – 7:30 pm at Poway Center for the Performing Arts